WebsiteLivePublic websiteFlagship case study
Brescia Stone
Premium stone brand website and product catalogue
A public-facing brand site that structures product discovery, search visibility, and WhatsApp inquiries for Brescia Stone.
Built for PT. Bumi Raya Internusa.
Record02 views in this record
Public website screenshot. Public pages of the live site.
- Organisation
- PT. Bumi Raya Internusa
- Year
- 2022
- Status
- Live
Position
Where this sits in the system
Editorial positioning across the five stages of the operating path. It is not a performance claim.
- 01Get foundIn scope for this project
- 02Make it clearIn scope for this project
- 03Keep contextIn scope for this project
- 04Follow throughNot part of this project
- 05Learn & repeatNot part of this project
Flow
The operating flow
Three moves, as described on the product page.
- 01Understand the context
- 02Shape the experience
- 03Clarify the next step
Record
How the website was built
Six beats in published order — problem, constraint, thinking, build, proof, role.
Problem
The brand needed a credible online presence. Its catalogue was difficult to browse, while sales spent time answering the same early-stage questions.
Constraint
The public pages are the whole surface. Anything that cannot be checked on the live site stays out of this record.
- Surface
- Live website · bresciastone.com
Thinking
Mapped material categories, planned an intent-led content structure, and designed the inquiry path around the questions buyers ask before speaking with sales.
Build
A product-led website with material categories, detailed specification pages, on-page SEO, and a WhatsApp inquiry path.
Proof
Every view here comes from the live public site. Counts describe published material, not performance.
- Views in this record
- 02
- Verified public figures
- None
Stated outcome
Created a clearer digital showroom and a more consistent way to guide incoming inquiries toward the right sales context.
Role
Website direction, catalogue structure, SEO, and inquiry flow
- Organisation
- PT. Bumi Raya Internusa
- Stage
- Live · 2022
Step 01 of 06
Move with←→
Evidence
Evidence boundary
Public website / live project
- Evidence class
- Public website
- Published
- Public pages anyone can open on the live domain.
- Not published
- Anything that is not visible on the public site.
Artwork: Public website screenshot.
Stack
Tools
- Next.js
- Tailwind CSS
- SEO
- WhatsApp API
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Share the process, the people involved, and the first useful step.
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Brescia Stone ID