Selected work
15 projectsPublic-facing websites that make the offer, buying context, and next step clearer.
07 projects
Website direction, catalogue structure, SEO, and inquiry flow
A public-facing brand site that structures product discovery, search visibility, and WhatsApp inquiries for Brescia Stone.
Created a clearer digital showroom and a more consistent way to guide incoming inquiries toward the right sales context.
Public website screenshot · Public website / live project
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Local SEO and Indonesian content direction
A separate Indonesian-language website designed to make Brescia Stone’s information easier to find and understand for domestic buyers.
Created a more relevant acquisition path for Indonesian audiences without overloading the main international-facing site.
Public website screenshot · Public website / live project
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Brand direction, content structure, and website development
Brand direction and website work for a contemporary stone label positioned for architects and interior designers.
Established a clearer identity and a focused way to speak to architects, designers, and contractors.
Illustrative project artwork · Public website / live project
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Website experience, material documentation, 3D room studio & content direction
A stone website built on documented slab photography and real warehouse dimensions, with interactive tools for choosing a material and placing it in a room.
Visitors can explore, lay out, and place stone themselves before consulting the team. Room area and slab counts are estimates for discussion, not a construction cut-list.
Public website screenshot · Public website / live project
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Bilingual website and inquiry experience
A Bali-focused website direction for villa, resort, and commercial enquiries with an international-facing presentation.
Created a more appropriate presentation layer for Bali and international-facing project conversations.
Public website screenshot · Public website / live project
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Website experience, virtual showroom, visualizer & content direction
An immersive material website, a walkable virtual showroom, and a space visualizer that starts with the visitor’s own room photo.
Visitors can open each public experience themselves. Visualizer results are concepts, not guarantees of exact veins, availability, or fabrication layouts.
Magrade homepage screenshot · Public website / live project
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Website, landing-page, and local SEO direction
A local car-rental website that brings fleet information, service areas, booking context, and WhatsApp contact into one clear path.
Created a clearer acquisition path where visitors can understand the offering before starting a WhatsApp conversation.
Top-of-page website screenshot · Public website / live project
View projectInternal workspaces and product directions that give teams one place to act.
05 projects
Product builder and system designer
An internal platform for customer context, stock visibility, quotations, WhatsApp workflow, and cross-brand sales operations.
A clearer shared source of context for sales operations, designed to reduce dependence on fragmented documents and personal conversations.
BresciaHub sales workspace · Internal work: details are limited to public-safe material
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Product direction and interface design
A prototype workspace for bringing leads, follow-up, test drives, pipeline, and attribution into one working view.
This artwork documents product and interface direction. It is not presented as evidence of production results or business performance.
Aletra sales operations screen · Prototype: not presented as production evidence
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Product direction and interface design
An internal project-operations interface bringing owner overview, follow-up, materials, documents, and costs into one workspace.
This artwork shows internal operations interface direction. The project data and statuses visible in the artwork are not published as business claims.
Brescia Bali project operations dashboard · Internal work: details are limited to public-safe material
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Product direction and interface design
A prototype product studio that gives project starts, specs, and work across ideas a more structured place.
This artwork documents concept and interface direction. It is not presented as a live product or verified operational result.
RockFoundry product studio workspace · Prototype: not presented as production evidence
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Product direction and interface design
A prototype social media platform concept bringing content planning, publishing workflow, analytics, and team work into one space.
This artwork documents product direction and interface visual. It is not a claim of integration, performance, or live platform status.
Rockbase social media platform · Prototype: not presented as production evidence
View projectWorkflow patterns that keep acquisition, follow-up, and human decisions connected.
03 projects
Workflow design and operations
A workflow pattern for coordinating content, follow-up, and reporting across five brands while keeping each brand’s context distinct.
Created a repeatable operating pattern that preserves brand context instead of reducing every activity to one blended average.
Illustrative workflow artwork · Documented case study: illustrative material is labelled clearly
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Automation design and workflow build
A sales workflow pattern for handling basic WhatsApp inquiries, qualifying intent, and handing off to people at the right point.
A clearer response pattern that helps the team spend more time on conversations requiring judgment instead of starting every interaction from zero.
Illustrative sales automation artwork · Documented case study: illustrative material is labelled clearly
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Builder and operations owner
A connected flow from website content to enquiry capture, CRM context, and team follow-up.
A more traceable journey from a visitor’s question to a team-owned next action.
Illustrative workflow map · Documented case study: illustrative material is labelled clearly
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