WebsiteLivePublic website
Magrade
Stone discovery you can step into
An immersive material website, a walkable virtual showroom, and a space visualizer that starts with the visitor’s own room photo.
Built for people comparing stone for their own spaces, and designers exploring materials with clients.
Record04 views in this record
Magrade homepage screenshot. Public pages of the live site.
- Organisation
- PT. Bumi Raya Internusa
- Year
- 2024
- Status
- Live
Featured build / Magrade
Don’t just look.
Step inside.
A website, a walkable stone showroom, and a tool for imagining materials in your own room. Explore the work itself.
Magrade / Experience 01
Step inside the brand.
A warehouse entrance that leads into material discovery, stone references, and a conversation with Magrade.
Explore the websiteThe public website opens at its warehouse entrance.
Flow
The operating flow
Three moves, as described on the product page.
- 01Discover the collection
- 02Walk through the showroom
- 03Visualize your space
Record
How the website was built
Six beats in published order — problem, constraint, thinking, build, proof, role.
Problem
A flat catalogue leaves buyers guessing how a stone feels at scale and how it might work in their own room.
Constraint
The public pages are the whole surface. Anything that cannot be checked on the live site stays out of this record.
- Surface
- Live website · magrade.co.id
Thinking
Connected three ways to explore: discover the brand, walk through a digital warehouse, and imagine a material in a personal space.
Build
A warehouse-led website, an interactive 3D slab showroom, and a photo-based stone visualizer with material selection and WhatsApp verification.
Proof
Every view here comes from the live public site. Counts describe published material, not performance.
- Views in this record
- 04
- Verified public figures
- None
Stated outcome
Visitors can open each public experience themselves. Visualizer results are concepts, not guarantees of exact veins, availability, or fabrication layouts.
Role
Website experience, virtual showroom, visualizer & content direction
- Organisation
- PT. Bumi Raya Internusa
- Stage
- Live · 2024
Step 01 of 06
Move with←→
Proof
Screens from the public website
Every view here comes from the live public site.
Open full size
Open full sizeEvidence
Evidence boundary
Public website / live project
- Evidence class
- Public website
- Published
- Public pages anyone can open on the live domain.
- Not published
- Anything that is not visible on the public site.
Artwork: Magrade homepage screenshot.
Stack
Tools
- Interactive Web
- 3D Showroom
- Space Visualizer
- Content Strategy
- SEO
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